Boardroom, By Intel
July 29th, 2013
Our latest spot…and probably one of the best we’ve created in the last 2 years.
Archive
Author Archive
Apple – Masters of their Brand
June 19th, 2013
Apple’s new slate of ads are stunning. They’ve gone back to the core principles of their products and focused on why people use them. Music, Photos, and Sharing…
“This is it. This is what matters. The experience of a product. How it will make someone feel.”
Well done, Apple. You’ve recognized your audience and made it simple for them to appreciate your product.
You’re Showing Your Age on the Social Graph…
June 12th, 2013
Do you Facebook, Tweet, Tumbl, Yelp or Pin? If so, your social network of choice is a direct reflection on your age. Apparently, as my friend Mark would say, I’m one of the ‘Olds’ that plays in the space of the ‘Youngs’ as some of my networks of choice are Reddit, Tumblr, and Twitter.
Mary Meeker’s 2013 Internet Trends Report
May 31st, 2013
Mary Meeker of KPCB publishes her annual Internet Trends Report and it’s always a ‘Must Read’ for anyone in the industry. Most aggressive growth this year? As you would expect – Mobile, Mobile, Mobile. See embedded slides below for the full report.
“Look Inside”
April 30th, 2013
We’ve (Intel) recently released 2 new adverts that support our next generation of Intel® powered Ultrabooks™. Entitled “Roommates” and “Kids”, they are fun look at why you need to upgrade your clunker PC. Enjoy!
Nike = Innovation
March 12th, 2013
I’ve been a Nike fan for a long time. I remember my first pair of Nike’s way back in the mid-80s. I was stoked – white canvas with a royal blue swoosh. I think I wore them until they physically feel off my feet. That started my love affair with the brand, through high school sports, and ultimately into college. I had first hand experience with their constant innovation as they were our track team sponsor and we, being Oregon, had access to custom designs and prototypes coming right out of their test labs. Into my 40s, I continue to marvel at the momentum they’ve maintained all these years – and they’re just getting better.
It’s no surprise that they’ve been named Fast Company’s most innovative company of 2013. The continue to evolve, to innovate, and to surprise… and they do it by following 4 distinct rules:
Rule #1: TO DISRUPT, YOU MUST GO ALL-IN
Rule #2: ANTICIPATE A PRODUCT’S EVOLUTION
Rule #3: DIRECT YOUR PARTNERS
Rule #4: FEED COMPANY CULTURE
They’ve come a long way since my canvas sneakers way back in the day…. I wonder if Bowerman is smiling down on the new design crowd and blessing FlyNit from above?
Now THAT’S How You Make A Memorable Super Bowl Commercial…
January 31st, 2013
Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.
Rory vs. Tiger is the new Bird vs. Jordan
January 14th, 2013
On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize this very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.
Google Zeitgeist 2012… The Year of the Brand
December 14th, 2012
Every year, about this time, I look forward to this 3 minute film Google puts together – looking back at the year in search. As a marketer, it was amazing to see how much brands were involved in the events of the year. From Red Bull to Adidas, to NatGeo – 2012 was definitely the Year of the Brand.
Duckgistics – Score, Score, and Score some more…
November 5th, 2012
Duck Football and Advertising – two of my favorite things collide. Way to go Chip! I want to see the traffic sheet for those 3,840 possible uniform combinations…