No surprise…it’s Facebook. The chart below (courtesy Silicon Alley Insider) shows just how far ahead of the competition Facebook is when it comes to sheer unique traffic. The lead horse in this race is not looking back – continuing to put it’s head down and innovate despite the overwhelming audience advantage it has. When I think of the ‘Big Three’ in Social Networks – it’s ALWAYS Facebook, Twitter, and LinkedIn. Interestingly enough – they are the only three on the chart that actually show growth over the last year. I guess the bar has been set.
I’ve been a Blackberry user for a long time – a really long time. I’ve become a master of the ‘intuitive’ text feature (with only one phrase being the bane of my existence, but that’s another story) and I’m a fan of the small form factor of the Pearl 8110 – it fits easily in your front pocket, does most everything I need it to do, and is a very reliable device.
However this year, as in years past with Intel, I’ve been asked to take the lead on a new media vehicle and explore all of our options for marketing and advertising programs in that space. Hence, my Blackberry got a mate – in the form of an iPhone. Now, I’ve been a long time ‘listener’ but have made the transition to first time ‘caller’…to use a radio talk show line. I’m not convinced that I’m going to be excited about carrying two devices (although many of my counterparts already do it), it is a necessary evil to be proficient in the trends of the mobile web. Next step – securing an Android device…
We’re pretty excited about the opportunities that are presenting themselves in the mobile space and are intent on creating some innovative and first mover programs that bring the Intel brand to a ‘third’ screen. We’ve already done some good work in the Americas with our iPhone app and our Global team has partnered with a leading mobile agency and a leading web-based streaming music company to create a compelling mobile experience that gives iPhone users a unique ‘station’ modeled after the 3 types of ‘Core’ processors – each providing a unique listening experience. This is the first time a custom channel has been developed for a mobile device on Pandora – kudos to our Global team for making that happen.
Stay tuned – it’s going to be an exciting ride on the Mobile Web for us this year.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
5 Big Twitter Trends to Follow Right Now – Mashable
The State of the Internet Operating System – O’Reilly Radar
Developing Social Media Content: New Game, New Rules – Kane Consulting
7 Insanely Useful Ways to Search Twitter for Marketing – Express Open
Foursquare CEO: We’ll Hit 1 Million Members In A Few Weeks – WSJ
Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile –Mashable
At the beginning of March, there were several stories published by major news networks, around how one town in Kansas renamed itself (temporarily) ‘Google, Kansas’ in an effort to claim one of the few spots available for the beta version of Google’s Fiber Network. That did not go unrecognized by Google, and today they exacted their ‘revenge’ by renaming their campus and homepage as an April Fool’s joke. Well played Google, er ‘Topeka’.
