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Posts Tagged ‘Intel’

The Evolution of the x86 Microprocessor

April 14th, 2009

This is a brilliant article on the history of the x86 CPU.  Read the full article on Maximum PC, but a few fun facts first for the geek squad:

  • The Mendocino Celeron, dubbed the 300A, was extremely popular with overclockers, who could run it reliable at 450MHz.
  • The original Xbox uses a variant of the Pentium III Celeron processor in a Micro-PGA2 form factor.
  • The Pentium D branded 965 chip was Intel’s highest clocked CPU at 3.73GHz (which could be overclocked to 4.26GHz), though it technically was a Pentium Extreme Edition CPU
  • Almost 15 million Atom-based netbooks were shipped in 2008, with growth expected in 2009

Intel

Business Week’s Most Innovative ’09 – Intel #33

April 10th, 2009

Being an employee for nearly 10 years, this makes me proud.  The competitor in me wants us higher on the list.  Why #6 on the Fast Company 50, but only #33 on BW?  And this was after Atom and NetBooks changed the game!  Full article on BusinessWeek.com.

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Intel: in-banner chat for Nehalem

April 3rd, 2009

Continuing the trend for successfully engaging the global customer where they are naturally doing their research, we (Intel) are reprising the in-banner chat program – this time, focusing on Nehalem (Intel® Xeon® processor 5500 series).

Great write-up in MediaPost about this…they hit the nail on the head with this quote:

Intel’s conversational marketing initiative is an example of a major brand using new, two-way communication banner-ad applications to increase consumer interaction and build relationships with the brand by engaging them where they are, without the need to click into a separate site.

The chat continues today (April 3rd) between 10am and 12pm PDT on CIO Today, CNET-TechRepublic, ZDNet, Computerworld.com, IDG TechNetwork, Information Week, InfoWorld, Internet.com and LinkedIn.com.

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Andy Grove to receive lifetime achievement award

March 23rd, 2009

Certainly one of the greatest minds of our time and a man that changed the face of computing forever.  He’s legendary in the industry and around the halls of Intel.  We all have our favorite Andy stories, either personally witnessed or passed on from those who grew up in the company under his leadership.  My summer intern exhibited our value of ‘risk taking’ last year and emailed Andy directly (yes, he still has a valid intel.com email address).  When he told me I wondered if that was a good idea – turns out it was – he was quick to respond and gave him a classic Andy Grove pearl of wisdom.  I’m sure it made his whole internship….

Mr Grove will receive the award from the National Inventors Hall of Fame (NIHFF), established in 1973 by the U.S. Patent and Trademark Office. The NIHFF honors inventors who contributions have enabled human, social, and economic progress.

More information about the induction from Silicon Valley Watcher.

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The Commander in Chief ‘gets’ social

March 6th, 2009

I’ve been pondering this post for a while, as anything ‘political’ sometimes rubs people the wrong way.  Enough pondering – it’s relevant so I’m posting.  As Computer Weekly states, we are in the middle of the first truly digital Presidency.  It’s an interesting shift in how a campaign footprint can extend beyond the status quo and can serve as a model for businesses to incorporate social computing into their marketing mix.  Looking at this Fast Company article that I was impressed by his forward thinking ways.  By incorporating social media tools (Twitter, Facebook, MySpace) and disciplines into his everyday campaign activities, he was able to ‘Fish where the Fish are‘ and go where his customer base was.  That’s top of mind for me every time I engage in a social effort in my day job at Intel.  It just makes sense.  I don’t subscribe to the ‘If you build it, they will come’ mentality of marketing.  Your customers have established patterns and heavily traffic sites they feel a sense of trust with.  As marketers of a brand it is our job to engage valuable customers, both current and prospective, where they are already going.  Obama’s campaign staff took that to heart, and it helped pave the way for him to the ultimate CEO gig.

Update 3.21.09 – Fast Company profiles Chris Hughes, the man behind the social media component of Obama’s campaign.

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Sponsored conversations – I think they work

March 5th, 2009

Being a marketer that works for a very large technology corporation, Intel, part of my job is to identify places where conversations about our products and technologies are happening.  In my opinion (disclaimer: not to be mistaken as the overall opinion of Intel as a corporation), there are several ways to intersect those conversations, effectively.  My goal is to always ‘listen’ first.  What are people saying about our products, our technologies, and our importance to their lives.  That’s an important point.  It provides you with the very tenor of the conversation and sets the tone for if, when, and how you participate in their conversation.  I believe, as a ‘guest’ to their watercooler discussion, we join the conversation on their terms and have a responsibility to be informative, helpful, and most importantly – not disruptive.  In the last several years, we have done this with a high degree of success – and they have all been paid sponsorships of conversations in specific communities, such as Slashdot and Arstechnica.  I’ve had several conversations with Jeremiah Owyang of Forrester about this very topic.  You can find his perspective here.  Moving forward, I believe we find a balance between paid conversations and also enabling our workforce to speak effectively about the products and technologies we market on their own, unpaid, personal social media efforts.

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Fast Company 50 – Intel #6

March 3rd, 2009

Fast Company’s look at the world’s most innovative companies.  Shameless plug for the company that employs me.  Last year we were #34 so I’ll take the meteoric rise!  Our page here, full article here.

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