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Intel: in-banner chat for Nehalem

April 3rd, 2009

Continuing the trend for successfully engaging the global customer where they are naturally doing their research, we (Intel) are reprising the in-banner chat program – this time, focusing on Nehalem (Intel® Xeon® processor 5500 series).

Great write-up in MediaPost about this…they hit the nail on the head with this quote:

Intel’s conversational marketing initiative is an example of a major brand using new, two-way communication banner-ad applications to increase consumer interaction and build relationships with the brand by engaging them where they are, without the need to click into a separate site.

The chat continues today (April 3rd) between 10am and 12pm PDT on CIO Today, CNET-TechRepublic, ZDNet, Computerworld.com, IDG TechNetwork, Information Week, InfoWorld, Internet.com and LinkedIn.com.

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