Clearly, I was channeling David Pogue of the NYTimes yesterday when I wrote my post on travel and techology. He has an interesting post in yesterday’s digital publication that talks about the battery life claims battle going on between manufacturers. Everyone has their opinion, and one of our spokespeople – Bill Kircos – weighs in with Intel’s position regarding testing and benchmarking:
A spokesman, Bill Kircos, says that MobileMark is “a well thought, well debated and very sound benchmark.” Besides, if a shopper doesn’t like it, “there are a wealth of independent tests, reviews, magazine articles and company information out there to see what people are getting on battery life, in addition to the three-faced MobileMark benchmark.”
Pogue goes on a sarcastic bent regarding customers having to do ‘extra’ research on their purchase by leveraging the independent tests and reviews that clarify battery life claims. Interesting commentary. Personally, when I am making a technology purchase of a significant dollar value – I spend plenty of time researching, and am happy to do it in order to make sure what I am getting is passing muster. Maybe we should recommend a good search engine to Mr. Pogue to make his research easier so he is happy with the product claims he is getting from the spokespeople he talked with for this article.