My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
World’s Most Reputable Companies – Intel #10 – Forbes
Apps are a must-have element to brands’ overall marketing strategy – Mobile Marketer
Huge Gap Remains Between Mainstream Media and the Social Web – Mashable
Twitter power: Learning from ourselves, in real time – USA Today
SMS is key to a well-rounded app strategy – Mobile Marketer
Guide to Facebook Ads: Get the most out of your advertising experience – Facebook
From Blahniks To Badges. How Status Has Changed, & Changed Us In The Process – Edelman
It’s Only a Matter of Time Before Your Mobile Device Knows Your Every Want and Need – AdAge
Are Location-Based Services All Hype? – Mashable
The Half Truths of Mark Zuckerberg – ReadWriteWeb
David Veneski Marketing, Social Media Weekly News
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Google and Partners Seek TV Foothold – NYTimes
How the U.S. Engages the World with Social Media – Mashable
Intel and Vice Launch Creators Project: Selling Out or Boosting Creativity? – Wired
Hulu, Best Buy Battling for Your Web Streaming Movie Custom – FastCompany
Google TV: What Does It Mean for Advertisers? – AdAge
Friday Five: Macro Trends To Watch – Edelman
Facebook and Others Caught Sending User Data to Advertisers – Mashable
Why iAds will fail – iMedia
Google TV Preview: The Mom Test and the Nerd Test – FastCompany
Google I/O Recap: The open web moves forward, Froyo delights developers and TV meets Web – Google
David Veneski Marketing, Social Media Weekly News
As you can see from the graph above, Facebook users 18-34 continue to be excited and enamored with the Social Networking site and it’s ability to integrate into every aspect of their life. 35+, not so much, with the ‘buzz’ score in that age demo flat-lining and, effectively, declining over the last several weeks. I think part of that can be attributed to a significant amount of angst around Facebook’s clear lack of regard for privacy of it’s users (as denoted in a comprehensive infograph of the evolution of privacy on Facebook since it’s inception in 2005).
It’s apparent that we are in an age where people are more apt to share the details of their lives with their friends and their extended social network. What’s also apparent is that the level of comfort to do so clearly falls in an age group that is, ahem, younger than me. I guess I am an outlier in some regards as the propensity to share is a natural extension of my job. What is interesting, is that while the younger generation is more willing to share daily habits, escapades, and activities, they are also more diligent in ‘scrubbing’ their tracks when information they don’t want to appear makes itself present in their social timeline. As reported in today New York Times:
“In a new study to be released this month, the Pew Internet Project has found that people in their 20s exert more control over their digital reputations than older adults, more vigorously deleting unwanted posts and limiting information about themselves.“
My take? Careful what you post – words, pictures, information – as it’s always available and very hard to remove.
David Veneski Social Media Privacy, Social Media
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Audiences, and Hollywood, Flock to Smartphones – NYTimes
Why Long-Form Ads Are the Wave of the Future – AdAge
HOW TO: Cultivate Your Brand’s Super Users – Mashable
How Businesses are Utilizing Foursquare – Flowtown
Intel: Phones with 10-day battery life here by end of year – Pocket-lint
Is Apple becoming the Microsoft of mobile? – CNN
Mark Zuckerberg: The temptation of Facebook’s CEO – Fortune
McDonald’s to Use Facebook’s Upcoming Location Feature – AdAge
Think Everyone Has a Smartphone? Think Again – Mashable
Google Goggles App Translates the Real World – FastCompany
David Veneski Marketing, Social Media Weekly News
I happen to work for a Fortune 100 company (Intel) and I would say that the following infograph is a fairly accurate representation of most companies with regards to their Social Media participation. I think Intel is a bit different and we’ve been recognized as an early (and often) adopter of Social Media within our marketing and media campaign efforts. The graphic below is a small snippet of the full infograph – click for expanded version.
David Veneski Social Media Fortune 100, Infograph, Social Media
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
What Men And Women Are Doing On Facebook – Forbes
Meet the Brands Hiding on Google – AdAge
This is What a Tweet Looks Like – ReadWriteWeb
21 Twitter Tips From Socially Savvy Companies – FastCompay
5 Real-Time Location Trends to Watch – Mashable
Early Proof That Geolocation Marketing Will Succeed – VaynerMedia Case Study
Shifting Platforms: What Mobile Can Do for Entrepreneurs – ReadWriteWeb
Facebook Sends Window Decals to Local Businesses – Mashable
Why Social Sharing Is Bigger than Facebook and Twitter – Harvard Business Review
Linking Customer Loyalty With Social Networking – NYTimes
David Veneski Marketing, Social Media Weekly News
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
With Universal ‘Like’ Button, Facebook Spreads Across Web – AdAge
Facebook: What They Announced At F8 – The Next Web
Google Acquires Another Piece of the Tablet Puzzle – NYTimes
Is Foursquare’s growth boxed in? – CNET News
Social Media Is Not Really About Media At All – MediaPost
Droid Incredible is, well, pretty Incredible – SFGate Technology
Foursquare tops Silicon Valley’s most-wanted list – LA Times
Startups Find Room to Run on Crowded Social Web – BusinessWeek
More Than Half of Mobile Internet Time Is Spent on Social Networks – Mashable
Teens, Cell Phones and Texting – Pew Research
David Veneski Marketing, Social Media Weekly News
Big week for Facebook as they rolled out some big news at their annual F8 developers conference. They have cached all their live stream videos on their site. The areas that they’ve made their biggest strides in? Personalized Search, Micro-Blogging, and an increased footprint in their ever-growing Ad Network business. Pete Cashmore sums it up well in his CNN Tech Blog – going so far as to lead with the headline:
“How Facebook won the web”
I think it’s a little early for the rest of the Web players to wave the white flag of defeat, however it is impressive how Facebook is recognizing the key growth areas and making the right partnerships to win those areas. I’m personally very interested to watch the partnership with Pandora play out. We’re (Intel) currently a sponsor of the ‘sharing’ mechanism in Pandora – literally, letting your social network know through Twitter and Facebook, which song you are listening to at any given time you choose to share. The new announcement with Facebook extends that even further, sending the sharing both directions. Full details on the Pandora FAQ page. Smart companies, smart partnership.
David Veneski Facebook, Pandora, Social Media Facebook, Pandora, Social Music
No surprise…it’s Facebook. The chart below (courtesy Silicon Alley Insider) shows just how far ahead of the competition Facebook is when it comes to sheer unique traffic. The lead horse in this race is not looking back – continuing to put it’s head down and innovate despite the overwhelming audience advantage it has. When I think of the ‘Big Three’ in Social Networks – it’s ALWAYS Facebook, Twitter, and LinkedIn. Interestingly enough – they are the only three on the chart that actually show growth over the last year. I guess the bar has been set.
David Veneski Social Media Facebook, Social Networks
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
5 Big Twitter Trends to Follow Right Now – Mashable
The State of the Internet Operating System – O’Reilly Radar
Developing Social Media Content: New Game, New Rules – Kane Consulting
7 Insanely Useful Ways to Search Twitter for Marketing – Express Open
Foursquare CEO: We’ll Hit 1 Million Members In A Few Weeks – WSJ
Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile – Mashable
Forget Apps, Text Still Reigns in Mobile – Adweek
Brand Presence on Social Networks Trusted Almost As Much As Peer Advice – eMarketer
Location-Based Social Networks: Delightful, Dangerous or Somewhere in Between? – ReadWriteWeb
A Is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution – FastCompany
David Veneski Marketing, Social Media Weekly News
