If you are a person who needs a job, is a strong user of Twitter, and has solid experience incorporating the service into your marketing activities, the odds are on your side. In a report released this week by Simply Hired, the instances of Twitter related jobs has exploded since 2008 – increasing by 2843%. Amazing.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Android Versus Android: Which Phones Are Winning on the Web? – Mashable
Content Farms 101: Why Suite101 Publishes 500 Articles a Day – NYTimes
Beyond Foursquare: What Search Engines Could Do With Location Data – ReadWriteWeb
How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency – FastCompany
A Look Back at the Last 5 Years in Social Media – Mashable
Facebook CEO Mark Zuckerberg Talks to Diane Sawyer – ABC News
Amazon Mobile Sales Topped $1 Billion In Past 12 Months – paidContent
Facebook Connects 500 Million People: Defines a New Era of Digital Society – Brian Solis
11 Mind-Blowing Mobile Marketing Infographics – HubSpot
Facebook Could Transform Mobile Phones – BusinessWeek
This graphic pretty much captures the essence… it’s not just one component – it’s all components dancing in unison. (courtesy: FastCompany).
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
How Old Spice won the Internet – FastCompany
The Future of Mobile is Now – Canadian Marketing Association
Corporate Social Media Policies: The Good, the Mediocre, and the Ugly – FastCompany
Inventor of cell phone: We knew someday everybody would have one – CNNTech
TV on a PC or Phone Has Some Drawbacks – NYTimes
How “Real” Media Misses The Point Of Social Media – Business Insider
Skype and Fring Go to War Over VOiP Video Calls – Mashable article
Can WinTel gain a foothold in tablets? – MarketWatch
The Trouble at Twitter Inc. – Valleywag
Social Media is F**king Addicitve – Slideshare
Normally, I shy away from profanity in my blog posts. Today I came across a great presentation on Social Media through, well, my Twitter feed via David Armano. Passing along for your benefit. Some compelling data, visuals, and theories to be mindful of.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Foursquare Launches Location Layers – ReadWriteWeb article
How Social Media Has Radically Altered Advertising – Mashable article
For Those Facebook Left Behind – David Pogue in NYTimes
In Social Networks, One-Third of Consumers Talk Brands Every Week – BrianSolis.com article
Do you know who the mayor of your business is? – The Brand Builder article
Clay Shirky on the death of newspapers, why paywall will fail & how the internet brings out creativity – UK Guardian article
Reading in a Whole New Way – Smithsonian article
Facebook Makes Headway Around the World – NYTimes article
Andy Grove: How America Can Create Jobs – Business Week article
Foursquare Is Five Times Larger Than Gowalla And Growing 75 Percent Faster Every Day – TechCrunch article
Sporting events are one of the largest branding opportunities around. There is not a more popular sport in the world outside of soccer – it’s truly a global game with an unparalleled fan base. The World Cup takes that to a whole new level. The brand that is leaving the competition in the dust is not even an official Fifa Partner or World Cup Sponsor, but a company that has winning in it’s very DNA – Nike. Their campaign, Write The Future, is a prime example of ‘ambush marketing’. Not an official sponsor, Nike turned to the web for initial distribution of their 3 minute, highly produced spot featuring some of the best ‘Footballers’ in the world. Greeted with overwhelming praise, this long form advertisement has been deemed by Trevor Edwards (Vice President, Global Brand & Category Management) as “one of the best we’ve ever done.” (courtesy, OregonLive). The traffic would agree, with the spot having just surpassed 15M views in only two short weeks. Even Nike CEO, Mark Parker, gave high praise to the campaign:
“Our ‘Write the Future’ football campaign is the most complete, innovative and creative project we’ve ever done, and we’ve got more excitement on the ground than anybody else in the game.” (courtesy, MediaPost)
No doubt that Landon Donovan helped extend the fictional narrative into a literal embodiment of the ad with yesterday’s heroic goal in the 91st minute sending the U.S.A. into the knockout round in this year’s Cup.
The campaign goes far beyond the initial video. As you can see from the graphic above, Nike has invited the fans into the experience – giving them the opportunity to ‘Write The Future’ through social means with the chance to have their headline displayed on one of Johannesburg’s largest skyscrapers (100 will be displayed each night). What I love about this is that it empowers the fan to be an active part of the campaign and involves them in a meaningful way (very similar to the way we {Intel} included everyday people in our Sponsors of Tomorrow Campaign last year). This is the human face of advertising. People naturally want to be included in the celebration. They want to be heard, and they want a participatory voice in their favorite events and with brands they are passionate about. Hat tip Nike – you’ve created an amazing campaign and you’ve invited your biggest advocates, your customers, to help Write The Future.
Unbelievable Web traffic today around the World Cup match between the U.S. and Algeria. Personally, I was sitting in our company cafeteria with about 400 of my closest Intel friends watching the dramatic conclusion to the game – which was capped off with a stunning goal by Landon Donovan in the 91st minute. Amazing. The whole room erupted and I think more than a few laptops and smartphones hit the floor in all the excitement. I immediately hit Facebook and Twitter with the excited exclamation of GOOOOAAALLLL!!! which was commented upon almost instantaneously by my friends on the social graph. I wasn’t the only one. According to Mashable, who’s staff was watching the net traffic on Akamai’s Net Usage Index, traffic spiked tremendously soon after Donovan put the ball in the back of the net:
“In the minutes following Landon Donovan’s game winning goal in the 91st minute of action (which sent the U.S. to the round of 16), traffic spiked to 11.2 million visitors per minute, which moves the event past the 2008 presidential election as the second highest traffic spike of all-time.”
Even their Editor in Chief, Adam Ostrow, called the impact on the social web with this tweet:
“that goal is so taking down Twitter …”
Pretty impressive…and you can see from the chart below, the English have got nothin’ on us.
Arguably, the 2010 World Cup will be the most watched sporting event in history. What’s unique about this edition of the largest futbol tournament in the world is how it will be activated on the social web. Try Google’ng ‘World Cup 2010 Social Media‘. Boom – NINETY EIGHT MILLION results.
I didn’t think that was possible. This social revolution is not just limited to blogs, message boards, and the random video posted to YouTube. Quite the contrary – the depth and breadth of how people are sharing – Twitter, Facebook, Foursquare, Live Streaming – is astounding. Fifa is getting in on the action, with the latest post on their official Twitter page exclaiming:
“People are singing on the streets, fireworks are being set off – a great day for football and South Africa #worldcup 
”
Not only that, we’re in the year of Mobile. As such, we can expect people to be strolling down the street, driving, or in their next boring staff meeting staring down at their iPhone to see if Wayne Rooney, Landon Donovan, or Ronaldo have placed the ball in the back of the net with a strike from mid-field.
In short, social media has changed how the world watches the most popular sport on the planet. How will you be tracking your favorite team and players throughout the next month? I’m sure I’ll send a tweet or two with the emphatic #Gooooaaaaal!
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Ad Age 2010 Women to Watch: Deborah Conrad – AdAge
Behind Foursquare and Gowalla: The great check-in battle – Wired
The Web Shatters Focus, Rewires Brains – Wired
Starbucks clobbers all consumer brands on social media – Venture Beat
A Guide To The Cultural Battle That Is Reshaping The Media Business – paidContent
City of New York Blankets Times Square with Giant QR Codes – Mashable
More Adults than Teens Consume Mobile Video – ReadWriteWeb
Mashable Media Summit 2010 Recap and Complete Videos – Mashable
How to Manage Your News Consumption in the Real-Time Web Era – NYTimes
The iPad: Changing How We Build Business Relationships – Inc.