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Online Retail – There’s An App For That…

June 15th, 2010

Apple is the latest retailer to create an app that allows direct purchase from the users mobile device.  It comes at a fortuitous time as their website (and AT&T’s for that matter) are overwhelmed by customers trying to pre-order the latest iPhone as demonstrated by Digg founder, Kevin Rose‘s latest tweet:

sweeeet got my iphone v4 pre-order in, pro tip: use the iphone app “apple store” to order, much faster..

Others online purveyors have taken to mobile commerce with astonishing success – take eBay as a shining example.  In March, they related the following stats to the NYTimes:

Eight million people shop eBay on their iPhones. Mobile commerce generated $600 million in merchandise volume last year, and eBay expects that to increase to $1.5 billion this year.

That’s some serious cash – amazing what putting a mini shopping engine in the palm of a customer’s hand does.

Mobile Marketing , ,

  1. January 20th, 2014 at 16:15 | #1

    Along with building brands there is a rapid increase in down loads.
    Author bio: Steve August is an i – Phone app review
    expert and Chief Editor of Alpha Digits (alphadigits.
    s home page or continue with regular website browsing.

  2. February 21st, 2014 at 16:56 | #2

    While designing the mobile application marketing strategy, developers commit common mistakes that they should take care to
    avoid. With more and more people switching to smartphones and tablets, mobile app development has become one of the most profitable businesses.

    With increased consumption of smart phones there is a need
    to get both android and iphone apps as with increasing consumer downloads your business will also grow rapidly.

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