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Gooooaaaaal! 2010 World Cup & The Social Web

June 11th, 2010

Arguably, the 2010 World Cup will be the most watched sporting event in history.  What’s unique about this edition of the largest futbol tournament in the world is how it will be activated on the social web.  Try Google’ng ‘World Cup 2010 Social Media‘.  Boom – NINETY EIGHT MILLION results.

I didn’t think that was possible.  This social revolution is not just limited to blogs, message boards, and the random video posted to YouTube.  Quite the contrary – the depth and breadth of how people are sharing – Twitter, Facebook, Foursquare, Live Streaming – is astounding.  Fifa is getting in on the action, with the latest post on their official Twitter page exclaiming:

People are singing on the streets, fireworks are being set off – a great day for football and South Africa #worldcup

Not only that, we’re in the year of Mobile.  As such, we can expect people to be strolling down the street, driving, or in their next boring staff meeting staring down at their iPhone to see if Wayne Rooney, Landon Donovan, or Ronaldo have placed the ball in the back of the net with a strike from mid-field.

In short, social media has changed how the world watches the most popular sport on the planet.  How will you be tracking your favorite team and players throughout the next month? I’m sure I’ll send a tweet or two with the emphatic #Gooooaaaaal!

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