Home > Advertising, Intel > ‘Digg’ing Intel – Value Beyond An Ad

‘Digg’ing Intel – Value Beyond An Ad

February 2nd, 2010

I am a big fan of media partners that go the extra mile to make an experience good for the client.  We recently did a pretty cool execution with Digg around our new product announcement at CES.  We worked with Chas Edwards and the Digg team to create ‘content’ ads and ‘digg’ ads that offered up a great value to the customer – aggregation of the best stories coming out of CES, in multiple places our target audience consumes content.  Yep – that’s right – we aren’t forcing them to come to Intel.com, rather, we’ll bring that content directly to them…wherever they are by offering a teaser link that drives them to a content hub on Digg (see below, credit ChasNote).  As I’ve stated before, driving people to Intel.com is not my first priority.  Bringing them great content (from Intel) in their natural browsing path, is.  We’ve done that in our program with Digg.

Advertising, Intel , ,

  1. February 2nd, 2010 at 23:08 | #1

    Thanks for the kind words, David! This is only the beginning.

  1. No trackbacks yet.