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Mobile Advertising Ambivalence

November 20th, 2009

We’re ramping our mobile efforts @ Intel with some interesting programs launching this quarter (stay tuned iPhone users) and a significantly greater presence in 2010.  We’ve planned carefully and are committed to presenting our customers with the best mobile platform experience possible.  Why are we so careful in our approach?  Simple – mobile users are not widely accepting of mobile advertising, per a recent report released by Parks, via MediaPost, as the chart indicates below.  My takeaway?  If you’re going to advertise or market to a mobile user – make it relevant, useful and give them an easy path to make an action.

Mobile Marketing

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