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Twitter Use Plateaus

November 13th, 2009

As a digital marketer I’m always looking for trends in the vehicles that I use in my quarterly and yearly campaigns.  Obviously the growth of Twitter in 2009 has been tremendous.  You’re seeing adoption from all walks of life and across many usage models.  What’s interesting, however, is that we have seen a trend over the last four months that shows the growth of this micro-blogging service as slowed…and effectively flat-lined in the US:

This is a curious phenomenon, as Mashable reports since the service hasentered pop culture, it’s been the web buzzword of the year, everyone from NFL players to rock stars are tweeting. We’ve seen hundreds of exciting services and ideas built around Twitter in the past two years.” (Courtesy: Mashable).

I continue to build a Twitter component into all of our Social Media programs that come out of my group at Intel.  From my perspective, it’s a valuable and easy way for individuals to contribute to a community that we are developing – such as the MyLifeScoop program I blogged about earlier this week.  While growth has slowed for the moment, there is no doubt in my mind that as Ev and Biz continue to broker agreements with industry leaders we will see audience uptake spike again.

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