Buy your java on the quick – there’s an app for that
As I’ve written before, Starbuck’s is a company that is an active evangelist of the Social Web. Now, they have taken that a bit further and have expanded that to the Mobile Web with the release of two new iPhone apps: myStarbucks and Starbucks Card Mobile. Targeted at coffee drinkers on the go that are hyper-connected with their iPhone or iPod Touch, these apps offer the convenience of loading a Starbucks card through your mobile device and “a groundbreaking mobile payment component that will allow customers in 16 stores to pay using their iPhone or iPod touch mobile device“.
The myStarbucks app “will allow users to build and share their favorite beverages, find store locations anywhere in the world, look up detailed nutritional information for Starbucks food and beverage items, build and store favorite Starbucks® espresso drinks, and learn more about Starbucks rich selection of whole bean coffees.” (via Starbucks Newsroom). Well done Starbucks – identify an opportunity to add convenience to your customer experience and deliver innovation on the mobile front.
