An Executive Voice on Social Media – Best Buy’s Barry Judge
I have a lot of respect for Barry Judge – the CMO of Best Buy. Barry is not only good at marketing, but he is excellent with his understanding of his customer, how to reach them, and most importantly – how to please them and help them become brand champions for Best Buy. We’re all trying to do that with our respective audiences. The difference with Barry Judge is that he is an executive that puts himself in a position of complete openness – right down to the average customer shopping in one of his stores or researching online.
He’s one of the few CMOs that I know of that is embracing the Social Web at all levels. Through his blog, his Twitter account, and other one to many activations like the YouTube video below, he is very clear with his message: Be transparent, show people what’s good and not so good about you to build trust, and talk WITH your customer, not AT them. Sage insight – all big brands would be exponentially more successful if they embraced that single tenant alone. Mr. Judge has a quote from the video that is important for all brands, big and small, to embrace:
“You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”
A very simple, yet powerful statement.