Home > Advertising, Twitter > Sprint and Twitter: sharing taglines…and commercials

Sprint and Twitter: sharing taglines…and commercials

April 7th, 2009

Twitter Search tagline: “See what’s happening — right now“.  Sprint commercial tagline: “This is what’s happening now. Sprint,  The Now Network“. (*click the link and you will find the world’s busiest widget – wow).  I found this on the new Sprint commercial featuring the Palm Pre smartphone.  What was most interesting to me was the incorporation of Twitter into their commercial – not just a callout, but a full blown incorporation of the ‘Twitter birds’ flying around the spot.  From my recollection – this is the first time I’ve seen Twitter incorporated in a commercial, visually.  I’m sure it won’t be the last.

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