Sprint and Twitter: sharing taglines…and commercials
April 7th, 2009
Twitter Search tagline: “See what’s happening — right now“. Sprint commercial tagline: “This is what’s happening now. Sprint, The Now Network“. (*click the link and you will find the world’s busiest widget – wow). I found this on the new Sprint commercial featuring the Palm Pre smartphone. What was most interesting to me was the incorporation of Twitter into their commercial – not just a callout, but a full blown incorporation of the ‘Twitter birds’ flying around the spot. From my recollection – this is the first time I’ve seen Twitter incorporated in a commercial, visually. I’m sure it won’t be the last.