Business Week – Debunking Six Social Media Myths
February 25th, 2009
Really interesting post in the technology viewpoint area of Business Week on February 19th. This is a classic line that many marketers sometimes assume to be true: “Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free“.
Quickly here are their 6 ‘myths’: full descriptions in the complete article.
1. Social media is cheap, if not free.
2. Anyone can do it.
3. You can make a big splash in a short time.
4. You can do it all in-house.
5. If you do something great, people will find it.
6. You can’t measure social media marketing results.