From BrandRepublic:
“Revolution teamed up with i-level’s social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz”
There are quite a number of technology companies ahead of @intel. I wonder if they are aggregating all of our Twitter mojo? Collectively our social media teams here at Intel will work hard to earn a steadily rising rank on Twitter. Intel – Sponsors of Tomorrow.
David Veneski Intel, Social Media #tomorrow, Intel, Twitter
Today we (Intel – the company that supports my social media habit) did a ‘pre-release‘ of sorts for our new Sponsors of Tomorrow Advertising Campaign, officially launching on May 11th. It’s the first advertising campaign that focus on our brand vs. a product or product line. The first news hit at the end of the day in the New York Times, and has quickly taken off on the social web as the print and video advertisements get distributed digitally through multiple channels. As an Intel employee – I’m excited by the technology we are building and am looking forward to being a part of the innovations of the future. Here’s a sneak peek at our upcoming TV spot.
David Veneski Advertising, Intel #tomorrow, Intel, Sponsors of Tomorrow
During his acceptance speech for the lifetime achievement award from the National Inventors Hall of Fame, Dr. Grove cautioned the audience on the future of the patent system, likening it’s foundation to the instability that led to the crumbling of Wall Street (clipped from CNET News):
“Patents themselves have become products. They’re instruments of investment traded on a separate market, often by speculators motivated by the highest financial return on their investment.”
Considering the source of advice – we should all take heed, and consider Thomas Jefferson’s litmus test carefully as we look to the future of innovation: “The true value of an invention is its usefulness to the public“.
David Veneski Intel Andy Grove, Patents
This is a brilliant article on the history of the x86 CPU. Read the full article on Maximum PC, but a few fun facts first for the geek squad:
- The Mendocino Celeron, dubbed the 300A, was extremely popular with overclockers, who could run it reliable at 450MHz.
- The original Xbox uses a variant of the Pentium III Celeron processor in a Micro-PGA2 form factor.
- The Pentium D branded 965 chip was Intel’s highest clocked CPU at 3.73GHz (which could be overclocked to 4.26GHz), though it technically was a Pentium Extreme Edition CPU
- Almost 15 million Atom-based netbooks were shipped in 2008, with growth expected in 2009
David Veneski Intel Intel
Being an employee for nearly 10 years, this makes me proud. The competitor in me wants us higher on the list. Why #6 on the Fast Company 50, but only #33 on BW? And this was after Atom and NetBooks changed the game! Full article on BusinessWeek.com.
David Veneski Intel Innovation, Intel
Certainly one of the greatest minds of our time and a man that changed the face of computing forever. He’s legendary in the industry and around the halls of Intel. We all have our favorite Andy stories, either personally witnessed or passed on from those who grew up in the company under his leadership. My summer intern exhibited our value of ‘risk taking’ last year and emailed Andy directly (yes, he still has a valid intel.com email address). When he told me I wondered if that was a good idea – turns out it was – he was quick to respond and gave him a classic Andy Grove pearl of wisdom. I’m sure it made his whole internship….
“Mr Grove will receive the award from the National Inventors Hall of Fame (NIHFF), established in 1973 by the U.S. Patent and Trademark Office. The NIHFF honors inventors who contributions have enabled human, social, and economic progress.”
More information about the induction from Silicon Valley Watcher.
David Veneski Intel Andy Grove, Intel
Being a marketer that works for a very large technology corporation, Intel, part of my job is to identify places where conversations about our products and technologies are happening. In my opinion (disclaimer: not to be mistaken as the overall opinion of Intel as a corporation), there are several ways to intersect those conversations, effectively. My goal is to always ‘listen’ first. What are people saying about our products, our technologies, and our importance to their lives. That’s an important point. It provides you with the very tenor of the conversation and sets the tone for if, when, and how you participate in their conversation. I believe, as a ‘guest’ to their watercooler discussion, we join the conversation on their terms and have a responsibility to be informative, helpful, and most importantly – not disruptive. In the last several years, we have done this with a high degree of success – and they have all been paid sponsorships of conversations in specific communities, such as Slashdot and Arstechnica. I’ve had several conversations with Jeremiah Owyang of Forrester about this very topic. You can find his perspective here. Moving forward, I believe we find a balance between paid conversations and also enabling our workforce to speak effectively about the products and technologies we market on their own, unpaid, personal social media efforts.
David Veneski Intel, Social Media Conversation, Forrester, Intel, Jeremiah Owyang
Fast Company’s look at the world’s most innovative companies. Shameless plug for the company that employs me. Last year we were #34 so I’ll take the meteoric rise! Our page here, full article here.
David Veneski Intel Fast Company, Innovation, Intel