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Twitter: A Year Older But Trending Younger

October 21st, 2009

The inevitable has happened.  There has been a youth uprising on Twitter, with new data showing that over the last year the largest growing age group on the micro-blogging service is the 18-24 y/o demo (37% gain year over year), with the 25-34 y/o demo following closely (31% growth in the same time period).  While the media age (31) has remained stable it is clear that our youth, once hesitant about the transparency of broadcasting their every move in 140 characters, has shed their trepidation and are swarming to Twitter like never before.  Very different data than we saw just two short months ago.

Internet users age 18-44 report rapid uptake of Twitter over the last nine months, whereas internet users ages 45 and older report slower adoption rates. For example, 37% of internet users age 18-24 use Twitter or another service, up from 19% in December 2008.” (credit: Pew Internet)

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