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Jobless? Leverage Your Social Network

September 30th, 2009

ComScore released an interesting report recently on the value of your Social Network when looking for a job.  Their focus was specifically on LinkedIn and the amount of it’s traffic that is not just there for networking, but actively seeking a job:

28.5% of its total audience was comprised of job-seekers, compared to just 11.8% of the total U.S. Internet population. Perhaps even more compelling is that 8.2% of LinkedIn.com visitors were heavy visitors to the Job Search category, compared to just 2.4% of the total Internet audience. In fact, LinkedIn had at least twice as high a percentage of visitors from each HML sub-segment than those of the total Internet population.” (courtesy: ComScore)

LinkedIn might not be your only avenue to finding a new job via the Social Web as CNN Money reports last month.  It appears that Facebook is horning in on their action a little bit.  My take – leverage both – your Social Network is a valuable tool.

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