Intel ranks #10 in Social Media Brand Engagement
Charlene Li of the Altimeter Group and author of Groundswell, released a new report (great visual here) today that looks at the 100 most valuable brands and how engaged they are in the their social media efforts. Intel, the company that pays my wage, is tied with Yahoo for #10. I’m pretty proud of this as I know the social media practitioners within the walls of Intel have worked very hard to earn this recognition and ranking. The best part – they are directly correlating engagement to financial performance. Finally – validation that social media engagement, if done effectively and consistently, can lead to a positive ROI for the company that is exhibiting good business practice in this space. Looking forward to helping raise that rank in 2009.
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