Twitter and Facebook want their MTV
May 1st, 2009
In a move to stem their flagging viewership, MTV has ‘gone social‘. The Alex Chung Show, slotted in the highly important after school slot will be the Total Request Live of the social networking generation – going so far as to allow users to interact directly with programming in real time by uploading their favorite videos, including their own creations, that might be slotted in for air time on the show. Appealing? Maybe. Then again – maybe they should remember what they started in the early 80s and actually play some videos. Will Social Media Kill the Radio Star?
