E*TRADE: Making advertising fun, and memorable
March 26th, 2009
I’ll give it to E*TRADE – their commercials are consistently funny and get me to pay attention. So much so that I will stop fast forwarding my DVR just to watch what that crazy baby is going to say next. They’ve found an effective ad campaign and are sticking with it – which is refreshing. Too many brands are changing their campaigns too frequently, which kills their brand recall. E*TRADE gets it and they’ve fully embraced the talking baby as their hook. Everyone loves babies…and talking babies are funny! “Why don’t you try reading the rules… shankapotomus.”
