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Social Networking: Not just for Gen Y

March 24th, 2009

Youth love social networks.  Apparently so do the baby boomers and those baby boomers are making a big splash.  This IS your mother’s social web and our parents are adopting it at a rate that is far out pacing the 20 and 30-something crowd.  According to a study from Accenture, those born between 1946 and 1964 are

‘…the fastest growing users of social networking sites…’ 

Pair this with the new Nielsen information about Twitter growth being the largest in the 35-49 y/o age group and we come to the conclusion that the social web is getting older – by it’s own standards, and those using it.  Steve Rubel expands on his Micro Pesuasion blog.

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