Twitter growth, representative of it’s importance to brand marketing
From Michelle McGiboney, Nielsen Online:
“Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month.”
What I found very interesting was the fact that the largest volume of the population on Twitter was in the 35-49 age group, and they spend their ‘Twitter time’ at work. One of the biggest stimuli for Twitter? The fact that it’s portable. The volume of tweets sent through a mobile device, either via the web or through a text message, is truly staggering. Personally - I spend most of my time on Twitter on the PC (it’s frankly easier for me to manage since I sit in front of a large screen 10 hours a day), but I understand how those on the move (celebrities, athletes, business travelers) would lean heavily on their mobile device.