Posts Tagged ‘Research’

Social Media Marketing – fastest growing marketing segment

July 8th, 2009

According to the latest report from Forrester, Social Media Marketing will hit an annual spend of $3.1 Billion by 2014, making it the fastest growing marketing segment in the mix.  Analyst Shar VanBoskirk makes a great point in the report summary:

…the most interesting takeaway from the research is that overall advertising budgets will decline.  Yep.  With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.

There must be some wood behind this social media arrow….I’m just sayin’…

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