Social Media Monitoring – Where To Start
December 2nd, 2009
Social Media Today has a great article this week on Social Media monitoring – breaking it down to 4 simple cornerstones:
(1) Competitive Analysis
(2) Product Development
(3) Reputation Management
(4) Outreach
(1) Competitive Analysis
(2) Product Development
(3) Reputation Management
(4) Outreach
From my vantage point – many companies do a great job in 3 of the 4 areas listed above. I think the one that falls short is ‘Product Development’…which is a big miss in my opinion. At Intel, one of our marketing groups launched a pilot for this about a year ago with a technology partner – Asus, and a media vendor that understand the space very well – Federated Media. The project? Crowdsource design a PC that will be built by Asus, with Intel Inside. For more, check out WePC.