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Intel In The Big Dance – March Madness!

March 11th, 2010

One of the really great things about working at Intel is the fact that I get to work on some amazing programs.  As a GIGANTIC sports fan and an ardent user of great technology, I have been spoiled this year.  Not only are we announcing and launching  a new family of Intel Core processors, we are doing so around major events in the first half of the year.  First, there was the Super Bowl.  Next was last Sunday’s first ever foray in the Academy Awards.  Starting this Sunday, we are unveiling a major relationship with CBS and their coverage of the NCAA Men’s Basketball Tourney – aka, March Madness.  Don’t let me tell the tale, rather read what Stuart Elliott’s (New York Times Advertising columnist) take in today’s Media Decoder blog.  We’re very happy with this coverage – Mr. Elliott did a nice job capturing the essence of a very complicated integrated media effort.  I’ll be watching the whole tourney – from Selection Sunday, to the Play-In game, the National Championship game on April 5th in Indianapolis.

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