Todd Wasserman of BrandWeek interviewed me last week about our newly released MyLifeScoop program (“With LifeScoop, Intel’s A Publisher“). I think Todd did a pretty good job of relating the essence of what MyLifeScoop is about, however I think some of the intent of the site gets blurred when he focuses on the ‘advertising’ portion. Yes – it is a media buy – but not in the ubiquitous display sense.
What were trying to do here is show the relevance of technology to your everyday life. Intel clearly plays a part in that technology discussion as a result of our processors being the ‘brains’ of many of the leading PCs and smaller form-factor devices (like Netbooks) on the market today. We worked very closely with Federated Media and our Agency of Record, OMD, to develop a program that is not simply about pushing Intel – that can be done through a display buy on an ad network or a commercial on broadcast television. Our interest with MyLifeScoop is developing a relationship with an audience that will use a site like this to find useful ways to incorporate technology into their daily routine and share their own technology tips and tricks with others through a ‘community’ section (launching soon).
I think Mike Arauz of Undercurrent sums it up very well in his quote at the end of Todd’s piece when he says:
“If you’re on the Internet and I can’t see what you’re reading and what you’re sharing, I don’t know who you are. The same is true for brands.”
I couldn’t agree more. With MyLifeScoop, we’ve created an opportunity to share material that we feel is relevant to your life and your technology choices. We hope you find it to be a relevant resource to pass along to your network and to participate in the site through social connection points. Give Todd’s article a read and please visit MyLifeScoop to see if there’s a tip or trick to fit your technology need.
As a digital marketer I’m always looking for trends in the vehicles that I use in my quarterly and yearly campaigns. Obviously the growth of Twitter in 2009 has been tremendous. You’re seeing adoption from all walks of life and across many usage models. What’s interesting, however, is that we have seen a trend over the last four months that shows the growth of this micro-blogging service as slowed…and effectively flat-lined in the US:
This is a curious phenomenon, as Mashable reports since the service has “entered pop culture, it’s been the web buzzword of the year, everyone from NFL players to rock stars are tweeting. We’ve seen hundreds of exciting services and ideas built around Twitter in the past two years.” (Courtesy: Mashable).
I continue to build a Twitter component into all of our Social Media programs that come out of my group at Intel. From my perspective, it’s a valuable and easy way for individuals to contribute to a community that we are developing – such as the MyLifeScoop program I blogged about earlier this week. While growth has slowed for the moment, there is no doubt in my mind that as Ev and Biz continue to broker agreements with industry leaders we will see audience uptake spike again.
Today, in conjunction with Federated Media, Intel has launched a new program called ‘MyLifeScoop‘. What is this, you ask? I think the blog post on FM’s site announcing this says it best:
“…a practical guide for how people use technology in their everyday lives – home, school, cooking, movies, pictures, multimedia, email, storage, you name it. This is a practical, useful tool that aggregates all the best news, information, tips, tricks and how-tos. And, what’s more, it’s all updated in real-time, so it has the newest, coolest, freshest, most useful information available.”
We’re just getting started – I encourage you to check out MyLifeScoop on your own to see how you can improve your everyday life through the use of technology. Remember – amazing things happen with Intel Inside.
Tweetedbrands.com lists out the daily Top 50 Brands in the Twitterverse. Intel makes the list…today. I’d like to see us maintain our place and gain momentum.
ReadWriteWeb published a synopsis of a larger report released by Sysomos, which aimed to “re-evaluate the top 20 brands by their social media presence on blogs, forums and news sites” – rather than focus on data that Interbrand uses to evaluate top brands (such as financial data, international scope and economic value added) . This evaluation method has shaken up the rankings. While Intel went down year over year from Interbrand’s perspective (slipping 2 slots from #7 to #9), it was the only brand in the top 10 on Sysomos’s report that showed positive traction with regards to Social Media Presence (rising a small percentage to #6). Our Social Media teams across the company do a great job in driving this presence – hat tip to all involved.
Our commercials keep poking fun at the smart people at Intel… This one is pretty good. It’s scary to think that some of our engineers would actually notice that change right away…
Business Week just released a report on the ‘Best Places to Launch a Career in 2009‘ – Intel is ranked #20, up from #38 in 2008. They used the following methodology to determine rankings:
“First, we surveyed career services directors at U.S. colleges to learn which employers were tops on their lists. We asked those employers to complete a survey on their hiring, pay, benefits, and training programs, which we then compared with others in the same industry. Finally, we obtained from Universum USA, a Philadelphia research company, the results of its 2009 survey of more than 60,000 U.S. undergraduates, who were asked to identify their five most desirable employers. The employer survey counts for 50% of the final ranking, while the career services and student surveys count for 25% each.“
I’ve been at Intel for 10 years and have had a variety of jobs while here – my current role being by far my most rewarding. If you’d like to find out more about the company that pays my salary, you can follow our jobs organization on Twitter, or check out our careers site. Business Week also has some good profile data. Yes – it’s true – all of us sit in cubes, so if you’re seeking that big corner office overlooking the Silicon Valley, look elsewhere…even Andy Grove had a cube.
Outside Lands is becoming an annual event in the Bay Area. For the second year in a row Intel is playing a role in the three day jam in Golden Gate Park. Our participation is two-fold. We’ll have a large presence on site at the festival, and we’re also partnering with Pandora (from previous posts, you know I am a fan of this service) and Federated Media to bring you a ‘MixTape‘ of the bands that will be performing in the City by the Bay – streaming right to your computer.
The music lineup is fantastic and features some of my favorite bands. Having missed out on last year’s jam session, I was looking forward to attending this year. Calendars didn’t work out so I won’t be hanging out in Lindley Meadow, Speedway Meadow, or the Polo Field listening to Band of Horses or The National. Check out Ranger Dave’s Magic Scheduler to help you see all your favorites!
Todd Wasserman of BrandWeek interviewed me last week about our newly released MyLifeScoop program (“With LifeScoop, Intel’s A Publisher“). I think Todd did a pretty good job of relating the essence of what MyLifeScoop is about, however I think some of the intent of the site gets blurred when he focuses on the ‘advertising’ portion. Yes – it is a media buy – but not in the ubiquitous display sense. 
Business Week just released a 