Posts Tagged ‘Intel’

Longtime Blackberry User Gets A ‘Companion’ Device

April 7th, 2010

I’ve been a Blackberry user for a long time – a really long time.  I’ve become a master of the ‘intuitive’ text feature (with only one phrase being the bane of my existence, but that’s another story) and I’m a fan of the small form factor of the Pearl 8110 – it fits easily in your front pocket, does most everything I need it to do, and is a very reliable device.

However this year, as in years past with Intel, I’ve been asked to take the lead on a new media vehicle and explore all of our options for marketing and advertising programs in that space.  Hence, my Blackberry got a mate – in the form of an iPhone.  Now, I’ve been a long time ‘listener’ but have made the transition to first time ‘caller’…to use a radio talk show line.  I’m not convinced that I’m going to be excited about carrying two devices (although many of my counterparts already do it), it is a necessary evil to be proficient in the trends of the mobile web.  Next step – securing an Android device…

We’re pretty excited about the opportunities that are presenting themselves in the mobile space and are intent on creating some innovative and first mover programs that bring the Intel brand to a ‘third’ screen.  We’ve already done some good work in the Americas with our iPhone app and our Global team has partnered with a leading mobile agency and a leading web-based streaming music company to create a compelling mobile experience that gives iPhone users a unique ‘station’ modeled after the 3 types of ‘Core’ processors – each providing a unique listening experience.  This is the first time a custom channel has been developed for a mobile device on Pandora – kudos to our Global team for making that happen.

Stay tuned – it’s going to be an exciting ride on the Mobile Web for us this year.

Advertising, Intel, Mobile Marketing ,

Intel In The Big Dance – March Madness!

March 11th, 2010

One of the really great things about working at Intel is the fact that I get to work on some amazing programs.  As a GIGANTIC sports fan and an ardent user of great technology, I have been spoiled this year.  Not only are we announcing and launching  a new family of Intel Core processors, we are doing so around major events in the first half of the year.  First, there was the Super Bowl.  Next was last Sunday’s first ever foray in the Academy Awards.  Starting this Sunday, we are unveiling a major relationship with CBS and their coverage of the NCAA Men’s Basketball Tourney – aka, March Madness.  Don’t let me tell the tale, rather read what Stuart Elliott’s (New York Times Advertising columnist) take in today’s Media Decoder blog.  We’re very happy with this coverage – Mr. Elliott did a nice job capturing the essence of a very complicated integrated media effort.  I’ll be watching the whole tourney – from Selection Sunday, to the Play-In game, the National Championship game on April 5th in Indianapolis.

Advertising, Integrated Marketing, Intel , ,

Intel Sponsors of Tomorrow Goes Mobile – Postcard Style

March 9th, 2010

If you’re in media or digital marketing, you know that the hottest platform of 2010 is the mobile device.  From a direct advertising and marketing approach, what better way to interact with your customer – on a device that is always with them and almost always ‘on’.  We are just beginning to roll out a very robust mobile strategy here @ Intel and one of the first programs happens to be a fun way to send a message to your friends and family – from your mobile device – specifically, the iPhone.

Intel is giving iPhone users the opportunity to bring postcards back from the days of gift shops and stamps with a digital twist. “Postcards From The Future” allows iPhone users to send fun and interactive digital postcards to their friends near and far via social media sites like Facebook and Twitter or by email. We’ve had a very successful first few days on the iTunes App Store – ranking in the top 50 of free applications and in the top 15 of free entertainment specific apps.  If you’re an iPhone user – give it a try – we’d love your feedback!

Advertising, Digital Marketing , ,

World’s Most Admired Companies: Intel #31

March 4th, 2010

It’s award season…and I am not just talking about the Oscars.  You’ll have to wait for Sunday night’s telecast to see our spot in broadcast.

Following FastCompany’s list of most innovative companies (Intel was ranked #14), Fortune Magazine released it’s list of the world’s most admired companies for 2010.  Intel comes in at #31 – up two spots from last year.  I think the first comment in our section says it best:

Of course Intel should be admired .. one of the best companies based in Silicon Valley working with the greatest minds in the world .. life as we know it would never have been the same with out Intel’s innovations…

Thank you Ismail – we agree…

Intel ,

Fast Company’s Worlds Most Innovative Companies 2010: Intel #14

February 18th, 2010

Slipping a little from last year, but still making the top 20 – Intel ranks well in Fast Company’s World’s Most Innovative Companies for 2010.  Fast Company focuses in on Single Chip Cloud Computing but that only scratches the surface of the innovation going on in this company.  Consider our design wins in Health Care, our new 2010 Core Processor Family and on an entertainment level – our Sponsors of Tomorrow advertising campaign.  All great stuff coming out of the halls of Intel.

Intel , ,

Intel and Super Bowl Sunday

February 9th, 2010

We’ve been out of the mix in terms of being an advertiser in the Super Bowl for more than a decade (12 years to be precise).  This past Sunday, we changed that in a big way – debuting two new ads (Lunch Room and Generations) during the game and again in the post-game show (which we were also the primary sponsor of).  Not only did we have an exciting game to watch, but as an Intel employee it gave me a great sense of pride to see our name on such a grand sporting stage.  The team that I work with did a great job of pulling all of this together – we’ve all been working very hard to make this happen and to see it come off without a hitch was fantastic.  If you haven’t seen our newest spot, featuring Jeffrey the Robot, I’ve embedded it below.  We also spent a great deal of time promoting through the social graph, as ComputerWorld notes in an article released Monday.

Advertising, Intel, Sports , ,

Fortune Top 100 Companies To Work For: Intel #98

January 21st, 2010

At long last, Intel made the list again for Fortune’s Top 100 companies to work for.  For 2010, we come in at #98.  It’s been quite some time since Intel has made this list (we were on it from 1998 through 2004 with positions ranging from 65-28), although last year we were recognized as the #23 company to work at in terms of developing strong leaders.  A great quote from that recognition was spot on, in my assessment:

The companies that made the cut have one thing in common: They know that investing in their employees isn’t a luxury — it’s a necessity.

Intel ,

Is Your Core ‘Smart’?

January 11th, 2010

It’s Monday, Consumer Electronics Show is over, we’re all back from Vegas and best of all – we unveiled our latest line of processors that are set to turn your computers into the ‘smartest’ PC on the block.  On January 7th, our CEO announced our latest family of ‘Core’ processors at his CES Keynote – the all new 2010 Intel® Core™ processor family featuring the trio of i3, i5, and i7.

One of my favorite quotes from Paul’s keynote was about how we are no longer ‘confined’ to our computer…

Computing is no longer confined to your computer – it’s everywhere,” Otellini said during his CES keynote speech. “Advances in connectivity, intuitive user interfaces, immersive content and computer chip performance have allowed computing to move into new areas. Computing moving into all manner of devices and experiences all around us improves our personal productivity and enjoyment.” (credit: Intel Pressroom)

The reviews are in from several of the major review sites and, from the word go – it’s a smashing success.  From my read of Anand Lal Shimpi’s review the biggest ‘feature’ of the new Core i5 processor (‘Arrandale’) is the vastly improved performance.  Anand has been reviewing our technology for a long time and, in my opinion, is one of the best at providing a comprehensive and detail rich review of each sku we release.  This round of reviews does not disappoint.

As always, Engadget has the most comprehensive blog post about Paul’s Keynote @ CES, and a quick search on Twitter reveals that the buzz about our new processor family was at it’s peak during the show and continues on even after the ubergeeks have left Sin City.  The only question left – When are YOU upgrading?

Intel , ,

The Mobile Internet – Ready, Set, GO!

December 16th, 2009

Yesterday, Morgan Stanley released a comprehensive report on the growth and future of the Mobile Internet.  The chart below is one slide pulled from the summary deck and shows the incredible opportunity ahead of companies that play a role in the Mobile Internet space.  A conservative estimate shows the total available market for devices accessing the Web from a mobile perspective is 10x the available market in the desktop space.  Truly staggering.

Two quotes from slide 22 of the summary deck caught my attention:

Mobile Ramping Faster than Desktop Internet Did and Will Be Bigger Than Most Think – 5 Trends Converging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices)

Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years

Mobile Ramping Faster than Desktop Internet Did and Will
Be Bigger Than Most Think –
5 Trends Converging (3G + Social Networking + Video +
VoIP + Impressive Mobile Devices)
Regarding pace of change, we believe more users will
likely connect to the Internet via mobile devices than
desktop PCs within 5 years

The 5 trends converging quote is, I think, the most important one – especially ‘Impressive Mobile Devices’.  From my perspective we’ve just seen the tip of the iceberg of what the mobile device landscape looks like.  Development of ‘killer devices’ and the speed with which content can be delivered to those devices are currently the gating factors for explosive growth in this segment.  In 2010, that will change – and those that are positioned well to take advantage of that growth will fare very well.  Thankfully, from an infrastructure and semi-conductor perspective my company, Intel, is a leader (slide 19).

Mobile Marketing , ,

Looking For The Right Processor? Let Intel Help.

November 20th, 2009

While the bulk of my work is not on our company web site, I have a lot of respect for the work the team does on domain.  This is a shout out for their latest effort – making your quest to find the right processor for your needs, easier.  Have a look at the tool (screen shot below).  I think you’ll find that it works well and we’ll even give you a path to start shopping!

Intel ,