Archive

Posts Tagged ‘Facebook’

Who OWNS Global Social Networking?

April 8th, 2010

No surprise…it’s Facebook.  The chart below (courtesy Silicon Alley Insider) shows just how far ahead of the competition Facebook is when it comes to sheer unique traffic.  The lead horse in this race is not looking back – continuing to put it’s head down and innovate despite the overwhelming audience advantage it has.  When I think of the ‘Big Three’ in Social Networks – it’s ALWAYS Facebook, Twitter, and LinkedIn.  Interestingly enough – they are the only three on the chart that actually show growth over the last year.  I guess the bar has been set.

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What’s YOUR Monthly Facebook Consumption?

January 13th, 2010

Are you average?  Because, if you are – you are viewing a staggering 662 pages on Facebook each month, according to a recent study done by Pingdom.  Facebook is the lead horse in the Social Networking race (but we’ve known that for a while). The differentiator for Facebook that sets them above the crop of Social Networking sites on the Web is two-fold.  Not only is their user base gigantic (larger than the entire population of the United States), but as the chart below (courtesy: Silicon Alley Insider) clearly shows – they are a very loyal lot as well.  Loyal not just to the destination on Facebook, but as WebProNews shows – it is also the largest generator of referral traffic to sites outside of FB.com…effectively matching the combined referral traffic generated by Google and Bing.  The moral?  Size matters….but so does commitment.  You’ve won if you have both.

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America Loves Facebook

November 2nd, 2009

According to a recent report released by Hitwise, people navigating to Facebook account for more than 6% (6.1% to be exact) of all Internet visits in the U.S.  In a word – WOW.  Imagine if they had a better monetization strategy…

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Pandora Gets More Social

October 28th, 2009

We (Intel) have done some great executions with Pandora this year.  What I admire most about them is their willingness to innovate, and tailor programs for a client like me. 

Today the service just got better, in my opinion.  I am a heavy user of Pandora and find myself discovering new songs that I bookmark, but always seem to forget to share.  Now, with the capability to share through Twitter, Facebook, and ‘Give the Gift’ of Music – users are able to provide those in their network a real-time ‘listen in’ to what they are playing on Pandora.  From Tom Conrad, Pandora CTO:

 It’s sort of our version of making a mix tape for someone” (courtesy: TechCrunch)

I used to make mix-tapes all the time growing up…now I have a new way to share my favorites.  Well played Tom, Tim, and the rest of the Pandora crew.

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Jobless? Leverage Your Social Network

September 30th, 2009

ComScore released an interesting report recently on the value of your Social Network when looking for a job.  Their focus was specifically on LinkedIn and the amount of it’s traffic that is not just there for networking, but actively seeking a job:

28.5% of its total audience was comprised of job-seekers, compared to just 11.8% of the total U.S. Internet population. Perhaps even more compelling is that 8.2% of LinkedIn.com visitors were heavy visitors to the Job Search category, compared to just 2.4% of the total Internet audience. In fact, LinkedIn had at least twice as high a percentage of visitors from each HML sub-segment than those of the total Internet population.” (courtesy: ComScore)

LinkedIn might not be your only avenue to finding a new job via the Social Web as CNN Money reports last month.  It appears that Facebook is horning in on their action a little bit.  My take – leverage both – your Social Network is a valuable tool.

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How Sticky Is Your Facebook Wall?

September 11th, 2009

I’m an avid Facebook user – mostly to stay in touch with friends and family scattered throughout the country and globe and to satisfy the voyeur in me to see where other’s lives have taken them.  I also use it as a vehicle to post interesting stories I come across, promotion of certain media activities I’m involved in, and (selfishly) to showcase some of the cool things I get to participate in as a result of my job.  I always wonder how many people actually click on those items I post and if there is an optimal day to actually post them for the best response.  Well, it appears that there is – according to ViTrue, Tuesday is the day…actually Tuesday and Wednesday are neck and neck for optimal timing, with a sharp decline as you move later in the week.

This is an important concept for brands when deciding how to launch new updates to their fan pages or go live with new applications on Facebook, as hi-lighted by ViTrue CEO Reggie Bradford, “This highlights the importance for marketers of having a well thought-out communication strategy for updating their brand page and when to create wall posts to get the optimum response” (quote courtesy to MediaPost).  This is not to say that you need to ONLY launch on a Tuesday or Wednesday as there is a certain amount of guesswork involved with the actual calculation, however it appears that mid-week updates will provide you with the best success.  Keep that in mind when you next have the urge to go live with an update to your company’s fan page on a Friday.  More likely than not, your audience is thinking about their evening plans and what their ‘real’ friends are doing as they head into the weekend.

Social Media

Twitter and Facebook want their MTV

May 1st, 2009

In a move to stem their flagging viewership, MTV has ‘gone social‘.  The Alex Chung Show, slotted in the highly important after school slot will be the Total Request Live of the social networking generation – going so far as to allow users to interact directly with programming in real time by uploading their favorite videos, including their own creations, that might be slotted in for air time on the show.  Appealing?  Maybe.  Then again – maybe they should remember what they started in the early 80s and actually play some videos.  Will Social Media Kill the Radio Star?

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Humor: Social Media Communication Realities

April 15th, 2009

This was passed on to me by a professional colleague… I thought it warranted posting as it got a chuckle out of me…

socialcartoon

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Facebook Graffiti – extending the capabilities

April 13th, 2009

I’ve been a fan of the Graffiti application for a long time – I should be, I’ve sponsored several technology enablements such as Embed, Replay, and Performance through my role @ Intel.  This is a great application and I often marvel at the amazing artwork that comes from using the simplest of tools (basically a 3 tool version of paint).  I’ve been lucky to work closely with Mark Kantor, the founder of the Graffiti application.  Today on Facebook, he posted a piece that is the convergence of two of my passions – technology and running….this is my favorite Graffiti yet.  I am using the ‘Embed’ feature to place this on my blog from Facebook.  Click the > in the middle of the image to take advantage of the ‘Replay’ capability.

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Facebook profiles on TV commercials – a new trend?

April 2nd, 2009

I’ll admit – I fast forward commercials when watching programs I’ve DVR’d.  Very few catch my attention.  One did last night – Vitamin Water.  I’ve seen plenty of 30 second spots in the last year that offer up a web address at the end.  I’ve never seen one that showed the address of their Facebook profile page – until yesterday.  Well done Vitamin Water.  I did some digging online and found this post “VitaminWater Launches Primetime Facebook Promotion” on All Facebook.  I think we’re going to be seeing this more and more. 

*Sidenote, the author of All Facebook is clearly not a basketball fan as he is assuming that Steve Nash (or on Twitter) is the founder of Vitamin Water.

The VitaminWater page currently includes a number of videos about Steve Nash (who I’m guessing is the founder)….“  Ahem, not so much…. Apparently he didn’t recognize Kobe, LeBron, or CP3 either…

 

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