via Technorati’s ‘State of the Blogosphere 2009‘.

“When it comes to brands, 70% of bloggers are talking about them. 46% of respondents post about the brands they love (or hate), while and 38% post brand or product reviews. Part-Timers, and Self-Employed bloggers are talking about brands at a much higher rate (80%), with one in three posting reviews at least once a week.” (courtesy: Technorati)

Moral:  There are conversations going on about your brand, even when you’re not present in the discussion. 

This was passed on to me by a professional colleague… I thought it warranted posting as it got a chuckle out of me…

Youth love social networks.  Apparently so do the baby boomers and those baby boomers are making a big splash.  This IS your mother’s social web and our parents are adopting it at a rate that is far out pacing the 20 and 30-something crowd.  According to a study from Accenture, those born between 1946 and 1964 are

‘…the fastest growing users of social networking sites…’ 

Pair this with the new Nielsen information about Twitter growth being the largest in the 35-49 y/o age group and we come to the conclusion that the social web is getting older – by it’s own standards, and those using it.  Steve Rubel expands on his Micro Pesuasion blog.