To say Facebook is leading, is an understatement. My prediction – Tumblr continues to rise…quickly.  Full Nielsen Report here.

I included an article in my weekly ‘Top 10 Reads’ email (message me if you’d like to be put on the distribution list) that discussed the duration a link ‘survives our attention’ on the social graph.  On average – about 3 hours.  That number, oddly enough, does not surprise me.  Day in and day out we are faced with a deluge of information from our peers, co-workers, and virtual friends and followers.  How much can we possibly retain, before moving onto the next compelling link for fear of missing something important?  Again, about 3 hours.

While not unexpected to me, that number did give me pause.  Are we in the constant quest to gain more information, at the risk of not retaining significant things that might actually matter or help us do our job?  Perhaps.  I know I’m guilty of this from time to time.  There is a certain urge to be ‘first’ or to ‘break news’ – as a result, I’m not sure people actually live beyond the 140 characters they put in the line of their tweet or the short description they put in their Facebook or Linkedin share.  For me, it’s important that I read (and have an opinion on) the content that I am sharing to my social network – otherwise what is the point in sharing? If you’d like to read the full report, please check it out on bit.ly.

Four minutes, Fifteen seconds of Social Media stat porn.

For the first time ever, Mercedes Benz is advertising in the Super Bowl – and doing it in a fashion that is fitting for the times… a full on Social Media blitz, which they’re calling the Mercedes Tweet Race.  This campaign coincides with their 125th anniversary and is compelling if only for the fact they are rolling out some amazing new models.  The grand prize for the individual with the most followers in the Tweet Race?  A brand new, 2012 C-Class Coupe.  Not too shabby… if you have the scratch to pay for the taxes on that prize.

I’m a bit late in writing this post, as the ability to enter the race has closed.  However, if you’d like to learn more and see who’s pulling away – head over to their Facebook page and ‘Like’ the MB Tweet Race tab.

Mercedes is not the only auto manufacturer blitzing the Super Bowl with Ads, as nearly 1/3 of the available 63 spots are car centric, according to Brand Week.  Can’t wait for the commercials… oh yeah – and the actual game itself!

Pretty happy Portland made the list… I thought our footprint would be larger.  Full NetProspex 2010 Social Business Report.  Larger version of infograph below.

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Not according to Tribal’s Eric Weaver.  He encourages us to focus on a business objective, rather than the ‘tool’ called Social Media.

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb

Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes

Facebook Sees Social Commerce Reaching Tipping Point – WSJ

AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch

How Important Have Apps Become? – FloTown Infograph

Barcode Scanning Up 700% This Year – MediaPost

Facebook and Skype Readying Deep Integration Partnership – AllThingsD

Google betting BIG on Mobile for future revenue – Business 2.0 Press

Why Chipotle Ditched Ad Agencies – AdAge

The Value of a Liker – Facebook

Interesting infograph from Oxford Communications.  Personally, I think Portland is more social than we’re given credit for…

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