And the Band(wagon) plays on – The Post Oprah Effect
April 21st, 2009
I referenced Oprah in my post yesterday… It appears that her influence extends beyond just the NY Times Best Seller list and has been a ‘tipping point’ for bringing social media tools (specifically, Twitter) to the mainstream.
From Hitwise: “So what was the Oprah-Effect on Twitter?…. Share of US Internet visits to Twitter increased 24% on Friday, April 17, the day of Oprah’s first Tweet. Comparing visits with the previous Friday, visits were up 43%.”
When you consider the increased ramp in traffic overall with Twitter this year and the report from Tech Crunch that they are ‘poised to double their monthly traffic once again’ – pushing their monthly uniques to more than 30M, these are very impressive statistics.