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E*TRADE: Making advertising fun, and memorable

March 26th, 2009

I’ll give it to E*TRADE – their commercials are consistently funny and get me to pay attention.  So much so that I will stop fast forwarding my DVR just to watch what that crazy baby is going to say next.  They’ve found an effective ad campaign and are sticking with it – which is refreshing.  Too many brands are changing their campaigns too frequently, which kills their brand recall.  E*TRADE gets it and they’ve fully embraced the talking baby as their hook.  Everyone loves babies…and talking babies are funny!  “Why don’t you try reading the rules… shankapotomus.”

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  1. April 12th, 2015 at 06:39 | #1

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