ReadWriteWeb published a synopsis of a larger report released by Sysomos, which aimed to “re-evaluate the top 20 brands by their social media presence on blogs, forums and news sites” – rather than focus on data that Interbrand uses to evaluate top brands (such as financial data, international scope and economic value added) . This evaluation method has shaken up the rankings. While Intel went down year over year from Interbrand’s perspective (slipping 2 slots from #7 to #9), it was the only brand in the top 10 on Sysomos’s report that showed positive traction with regards to Social Media Presence (rising a small percentage to #6). Our Social Media teams across the company do a great job in driving this presence – hat tip to all involved.
Brilliant image pulled from the New York Times. The whole article is worth the read, but I found an excerpt that is especially noteworthy:
“A recent and much-discussed study showed decreased productivity in adults who were multitasking — or as Dr. Christakis put it, ‘The truth is you don’t really multitask, you just think you do; the brain can’t process two high-level cognitive things.’ What you are actually doing, he went on, is ‘oscillating between the two.’
So are teenagers any better at oscillating?
‘It may be that multitasking is more of a problem for us old brains,’ Professor Hobbs said. Dr. Christakis speculated that teenagers might have some advantages, partly because of their presumably greater mental dexterity and partly — ‘and this is the part we don’t understand,’ he said — ‘because they really have come of age with these technologies.‘”
Dr. Christakis goes on to make a VERY key statement: “Parents are digital immigrants…children are digital natives” From a technology marketer’s perspective, this changes the game on how you skew your advertising. Kids have always had a modicum of influence regarding certain household purchases. With kids becoming more tech savvy than parents, it’s critical to ensure your message targeting includes them – they could make the difference between ‘good enough’ and ‘premium’ when it comes to the household making a brand decision.
Our commercials keep poking fun at the smart people at Intel… This one is pretty good. It’s scary to think that some of our engineers would actually notice that change right away…
While not being a die hard fan of the Conan O’Brien show, I did make it a point to watch the clip from last week’s episode where he interviewed one of our Rockstars…Ajay Bhatt, Co-Founder of the USB. The diametrically opposed personalities made for a funny sketch and quite a bit of visibility for our brand in an area we don’t normally have the opportunity to be recognized. We’ve done a few things with Conan over the years, thanks to our crack ConsumerCampaign team here at Intel. Kudos to Ajay for being a good sport….and for buying the drinks!
This is a great graphic that I have to give credit to BBDO’s Barcelona blog for exposing me to. I’d say that advertising has gotten just a ‘bit’ more pervasive in our everyday lives….
comScore, in collaboration with GroupM Search, released a study this week that discusses the important connection between Search and Social Media. Hard to see in the diagram above, the study shows a signficant lift in consumer tendency to search for brand and product related terms when both relevant and influenced Social Media are incorporated in the paid search effort. In my opinion, the value of the connection to Social Media goes beyond just search however, extending to every paid action a company has on their media plan. Below are some key soundbites from the report that are spot on in their assessment of the connection.
“There is a valuable audience for advertisers to focus on who are engaged with brands through social media and search. The study further validates our view that media discovery — specifically a brand’s owned and earned media — is as important to success as the paid media we handle every day. Generating upper-funnel awareness and influencing consideration through social media can produce better down-the-funnel performance with paid media, such as paid search.” (Credit: comScore)
and
“Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad,” said Graham Mudd, vice president of comScore, Inc. “This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase.” (Credit: comScore)
Traveling today and came across this funny Vaio commercial while en route to Los Angeles. Social Media Addicts Association – classic, and frighteningly appropriate to our ‘culture’ today.
I’m not sure I could have said this better myself:
“Now, thanks to the blogosphere, Twitter, and other other social media tools you can kvetch all you like for the public at large. But you had better turn all that acidity into something funny or relevant if you want people to listen in.” (credit FastCompany)
I was traveling this week and came across a site with several vintage ads while waiting for my plane. This one made me stop and watch… Wow – the Flintstones, ‘sponsored’ by Winston. How times have changed.
