Video Platform of Tomorrow? Your Computer
If you look at the statistics just released by the Silicon Alley Insider comparing viewership of video across the major cable networks vs. Hulu you will see that, in the month of July, Hulu beats Time Warner Cable in the viewership deptartment (chart below, ComScore Release). However, numbers can be deceiving as Fast Company points out.
“The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer. That basically means Hulu viewers weren’t really dialing in repeatedly to watch multiple TV shows–which is the viewing model that pay-TV cable and satellite TV viewers tend to follow.”
Hulu clearly has a ways to go before it reaches the profitability level of a major cable network – however what video platforms on the Internet such as Hulu, YouTube, Vimeo and others are showing is that there is an attitudinal shift with viewers in how they consume their video content – the TV doesn’t always win.
